Stay present with your customers.
Not every message is advertising. Sometimes a good occasion is enough to turn a quiet afternoon into a busy one. With Cashews you'll be able to communicate campaigns and offers directly to your customers.
Foundation
Why good marketing starts with existing customers
Marketing works best when a customer base already exists. Those who already build a loyalty program can send targeted impulses that bring customers back to their business – without wasted reach and without intrusive advertising.
Customers already know you
Trust is already there – you don't start from zero.
Less wasted reach
You reach people who already know your business.
More repeat visits
A small impulse is often enough to make customers drop by again.
Right timing
Campaigns work best when they're relevant.
Better capacity
Quiet times can be targeted specifically.
Sustainable growth
Marketing complements loyalty. It doesn't replace it.
Campaign types
Which campaigns are possible?
Variety instead of mass advertising. Every campaign has a concrete occasion.
Happy Hour
More visitors in quiet times with a time-limited offer.
Double stamps
Reward visits on selected days with double.
New product
Introduce new drinks or dishes to your customers.
Seasonal campaigns
For example summer, Christmas or Valentine's Day.
Birthday campaigns
Rewards for special occasions in your customers' lives.
Exclusive offers
Only for existing customers – a real added value.
Events
Inform about events or tastings at your business.
Time-limited offers
Create a concrete occasion for the next visit.
Product preview
Coming soonHow marketing could work with Cashews
A possible preview of how campaigns will be created in Cashews. The design may still be adjusted.
Create campaign
Set title, period and content.
Choose audience
Existing customers or customers nearby.
Publish
Cashews informs matching users automatically.
Watch results
See how many people your campaign reached.
More than advertising
Marketing should be helpful. Not intrusive.
Cashews won't become a platform for just any advertising. Only relevant campaigns that offer real added value – for example new products, seasonal specials, exclusive rewards, special events or short-term campaigns. This benefits both merchants and customers.
- New products
- Seasonal specials
- Exclusive rewards
- Special events
- Short-term campaigns
Examples
Everyday examples
This is what a typical campaign in Cashews could look like.
Café
Today between 2 and 4 pm there are double stamps.
Bubble Tea
New Summer Edition available now – come by.
Bakery
Fresh from the oven – free coffee today from 10 stamps.
Barbershop
Book your appointment this week and get a bonus stamp.
Fitness studio
Train three times this week and secure a reward.
Car wash
Special campaign today for all existing customers due to the rain.
Benefits for customers
Why customers benefit
Customers also benefit from relevant campaigns from their favourite businesses.
Relevant offers
No mass advertising – only campaigns that make sense.
Personal
Campaigns from favourites, not from strangers.
More benefits
Rewards instead of advertising – real added value.
Everything in one app
No searching. No paper coupons. Everything in one place.
Marketing when you need it.
Not every merchant wants to launch campaigns constantly. That's why marketing stays optional with Cashews. Use it when it really makes sense.
You decide. Not the system.
Comparison
Classic advertising or Cashews?
A direct comparison of common marketing channels with Cashews.
| Social media ads | Flyers | Newsletter | Cashews | |
|---|---|---|---|---|
| Audience knows your business | Limited | No | Limited | Yes |
| Wasted reach | High | High | Medium | Low |
| Quick setup | Medium | Easy | Medium | Yes |
| Short-term campaigns | Limited | Yes | Yes | Yes |
| Loyalty | No | No | Limited | Yes |
| Measurability | Limited | No | Limited | Yes |
| Relevance | Limited | Limited | Limited | Yes |
| Effort | High | High | Medium | Low |
Added flexibly.
Marketing campaigns can be added flexibly when you need them. You only pay when you actually use them.
Marketing is not part of the base plan. It stays optional and is activated exactly when you need it.
FAQ
Frequently asked questions about marketing & campaigns
Good customers come back.
With the right campaign, sometimes even sooner. Start with Cashews today and already build the foundation for future marketing.